Holly & Phillip launch 'Be Kind' Campaign
15th March 2017
Holly and Phillip Schofield launch This Morning’s ‘Be Kind’ campaign with family of experts to help spread anti-bullying message.
The all-new campaign, launching Wednesday 15 March, will offer key advice and an anti-bullying message following recent powerful interviews focused on bullying and the experiences faced by children and their families.
The campaign will be launched by hosts Holly & Phillip after the huge response the programme received when Lucy Alexander - the mother of Felix Alexander, 17 - and Nicola Harteveld - the mother of 14-year-old Megan Evans - shared the tragic stories of how their children committed suicide after being bullied.
View the video and pledge to pass this on to your contacts, children, and schools visits.
As part of This Morning’s Be Kind Campaign viewers will pledge to watch the moving interviews with Lucy and Nicola via This Morning’s website with their children so that they know they can ask for help and how important it is to be kind. Agony aunt Deidre Sanders, psychotherapists Nik and Eva Speakman and Dr Ranj will help Phillip and Holly launch the campaign and explain how they will be staying on long after the show finishes to continue taking calls and giving advice to concerned parents or children.
'We really want this to help children, their families… and even bullies themselves to realise what they are doing,' says Holly. 'It’s fantastic that so many schools have already asked to show our interview to pupils. How much better would the world be if everyone was just that bit kinder to each other?'
The campaign also has the full backing of the mothers that helped inspire this action against bullying. Lucy Alexander said, 'I am so happy to support the This Morning Be Kind campaign as I want parents, teachers and children to all think about what they can do to help raise awareness of bullying and supporting each other. We all have a choice in everything we say and do, and we can choose to be kind, it really is that simple.'
This Morning’s Be Kind Campaign will continue throughout the year with many of the This Morning family talking of their own experiences of being bullied, powerful messages from celebrity guests, as well as the ongoing support from experts.