Holly Willoughby Baby at BHS

4th May 2015

Holly Willoughby Baby at BHS

Inspired by her love for classic French and British childrenswear, Holly’s exclusive baby range at BHS features pretty frilled dresses and smart pinstripe outfits in soft summery colours; conjuring up hazy memories of seaside holidays. Here Holly shares her ideas behind some of her favourite pieces from the collection.

The soft, delicate ticking stripe dungarees set with little embroidered birds is so versatile! I think that having three children of my own, along the way I’ve learnt things that work and things that don’t, so I love anything that can help mix up the wardrobe easily.

Frilly sleeves and delicate detailing - what more could a little girl want? When it came to designing the range I wanted to use my experience as a mum and what works for me - and the Frill sleeved embroidered bodysuit is one of my favourites for slipping on quickly, and it’s machine washable but also so comfortable for your little one not to mention just so, so pretty!

My mum kept all of my clothes from when I was a baby, so one day I went into her attic and found so many gorgeous vintage dresses with beautiful details and that’s exactly what I wanted to recreate with the broderie dress. It’s very beautiful, very girly and irresistibly soft!

I love the adorable ditsy print on the floral print bodysuit, plus it’s so wearable. Instead of getting their knees struck in the hem of a dress when they're trying to walk or crawl along, this is more like a romper so it’s practical, pretty preference for your little princess.

The slate grey chinos are just too cute! These classic chinos are a great way to get a smart but durable look. I love versatility when it comes to dressing little ones, and these can act as a staple to your childs wardrobe as they go greatly with so many t-shirts and tops.

For the striped short sleeved t-shirt I chose a classic design with added contrasting pocket so that any little sailor can stand out from the crowd in a tee that’s so easy to wear - plus this goes brilliantly with chinos!

The matching jersey polo top and trousers set is perfect for days out and those special summer occasions where your little man can seriously dress to impress! The set is also a real time saver as baby looks super smart without the hassle of rummaging around the wardrobe.

To view Holly Willoughby baby at BHS click here.